Costly mistakes can cost you clients
If stock photography is not for your project then thinking about commissioning a photography shoot could be the way to go, with caveats.
It is very exciting at the concept stage. Brainstorming is fun as at this super creative stage you can dream up anything you like. But once the sparks and fireworks of ideation dissipate and pre production begins, the realities of making the shoot happen set in. Things like budgeting and budget approvals, location and model scouting and property and model releases. Not to mention good ol’ unpredictable New Zealand weather.
It’s a lot of risk taking on photoshoots, with so many moving parts all so intertwined. So you better nail it because the stakes (and costs) are high. Get it right, the client will absolutely love you and sing your praises. Get it not so right, you may have lost a client. A client who you might have been doing a whole bunch of other work for, like advertisements, marketing collateral and annual reports.
Personally in my experience as an art director (and I can speak for many of my peers), I really wished New Zealand stock photography was more of a viable option. Yes sometimes some photoshoots are fun and cool. But besides the high stakes mentioned above, they often require some not so fun things. Things like taking exhausting one day return domestic flights or freezing in muddy fields at 5am! Or everyone's favourite, becoming a mule for photographer’s gear, because budget does not permit a photography assistant. It’s far from what you see on New Zealand Next Top Model photoshoots.
So yes I often really wished we could just crack on with the project. I wished someone else had done the hard work. The hard work of providing cracking New Zealand stock photos! That way no one needs to lose time, or clients, trying to do it on their own.