New Zealand business stock photography
Relatable, local and relevant.
The challenge of sourcing real New Zealand business stock photos.
It has always been a challenge sourcing stock photos for business that truely represent New Zealanders and New Zealand businesses. Dairy and primary industries are New Zealand’s largest industries and those require relevant stock photos. These stock photos need to clearly show that the cows and pastures are indeed from New Zealand. The farmers need to look authentic. For primary industries both the workers and the industries need to be relatable, local, and not from the 1980s (unless the message is one of nostalgia).
New Zealand also has countless other industries and businesses that require representation in stock photography to be able to get their voice heard. We aim to capture a wide range of New Zealand Maoris, Pacific Islanders and Europeans in many aspirational roles. Most of our models are real New Zealanders and the stock photos we create with them are often in the context of the real businesses and industries they’re actively working in.
We always welcome requests from our New Zealand and overseas clients for new stock photography themes. If you are in a particular industry or business that is not covered in our current stock photo library please send us a message with your requests so we can take them into account for our next photoshoots.
Next on our plans is capturing additional stock photos of New Zealand relevant vocational businesses, and in smaller towns and the regions. Thankfully New Zealand is stunning and we enjoy the road trips as much as the work.