Stock photography trends, not for New Zealand
From overhyped Instagram-like lifestyle stock photos to out of touch VR goggles, the stock photography industry is full of hard to relate to photos.
Besides being the founder of PIXiPIC, I am also the creative director of a global Facebook creative marketing partner. But I don’t know anyone who owns a set of VR goggles. Yet I keep seeing stock photos featuring them. This product is so niche that every time I see it appear on a stock photography library I remember how I completely forgot about this invention, and I wonder how many of these stock photos actually get purchased.
I mean, VR goggle makers will have their own photos for marketing, so who are the stock photos for? I just don’t find these tech gadgets relatable or connect with people in a meaningful way, because I simply don’t know anyone who owns or uses these things. And so VR goggles are just as hyped up as the Instagram-perfect lifestyle stock photo, which are just as unrelatable, yet finds their way into many stock photo libraries.
From my experience New Zealanders prefer images that are real and in the moment, not what we’re being fed from overseas stock photos and media about what’s in trend or the the future of tech. It’s because here in New Zealand we’re more grounded in reality, it’s because we know life isn’t perfect so we don’t pretend it is, and it’s because we don’t buy into whatever it is that everyone overseas tries to sell us.